Code of Email Conduct
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Each complaint reflects a poor user experience. Monitor and act on feedback to improve.
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SPF, DKIM and DMARC are required to ensure trust and delivery.
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It must reflect the content of the message to avoid user frustration.
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Too many emails quickly cause fatigue and blocks. Send at a pace your users accept.
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Use your own domain to build credibility and reputation.
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Remove invalid addresses and spamtraps to protect your reputation.
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Only explicit opt-in counts as permission to send.
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Target your audience; unsegmented campaigns often go to spam.
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Deceptive content or headers damage trust and deliverability.
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Provide a clear, one-click option to reduce complaints.
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Reputation falls faster than it grows; prevent complaints above all.
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Landing in spam means failure; inbox placement is the goal.
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Implement DMARC to prevent abuse and preserve reputation.
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Listings are signals of abuse or poor practices; act to resolve them.
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They reflect user expectations. Align content with what users want.
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Increase volumes gradually to avoid triggering blocks.
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IPs and domains carry history. Manage and rotate responsibly.
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Purchased contacts lead to complaints, spamtraps and reputation loss.
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Focus on engaged recipients; inactives hurt deliverability.
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Filters adapt continuously; only good practices succeed.